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MBA curriculum - Books for Techno-Managers

Mar
11

I was reading the curriculum for “Fog Creek Software Management Training Program” where I saw the list of books for Techno-Managers. It has the best business books of all time, the best software management books of all time and every worthwhile history of a software/computer company that we can find. I have another list which I am going to forward to our company library. There days I am reading “The Google Story“. This is a wonderful book.

The reading list (I have gone through some of these books and will be going through all in due time)

The Mythical Man-Month: Essays on Software Engineering, 20th Anniversary Edition Don't Make Me Think: A Common Sense Approach to Web Usability Growing a Business
Dec Is Dead, Long Live Dec: The Lasting Legacy of Digital Equipment Corporation Applied Cryptography: Protocols, Algorithms, and Source Code in C Philip and Alex's Guide to Web Publishing
Testing Computer Software Design for Community: The Art of Connecting Real People in Virtual Places Version Control with Subversion
The Non-Designer's Design Book The Pragmatic Programmer: From Journeyman to Master Measuring and Managing Performance in Organizations
Facts and Fallacies of Software Engineering The Autodesk File: Bits of History, Words of Experience Hackers and Painters: Big Ideas from the Computer Age
Competing On Internet Time: Lessons From Netscape And Its Battle With Microsoft The Inmates Are Running the Asylum: Why High Tech Products Drive Us Crazy and How to Restore the Sanity The Design of Everyday Things
The Difference Between God and Larry Ellison: *God Doesn't Think He's Larry Ellison Breaking Windows: How Bill Gates Fumbled the Future of Microsoft Just for Fun: The Story of an Accidental Revolutionary
On a Roll: From Hot Dog Buns to High-Tech Billions First $20 Million Is Always the Hardest:, The: A Silicon Valley Novel Random Excess
Show Stopper! The Breakneck Race To Create Windows NT And The Next Generation at Microsoft The Leap: A Memoir of Love and Madness in the Internet Gold Rush Digital Hustlers: Living Large and Falling Hard in Silicon Alley
In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters Startup: A Silicon Valley Adventure Peopleware: Productive Projects and Teams
The Macintosh Way Microsoft Rebooted: How Bill Gates and Steve Ballmer Reinvented Their Company Speeding the Net: This Inside Story of Netscape and How It Challenged Microsoft
aol.com: How Steve Case Beat Bill Gates, Nailed the Nethead, and Made Millions in the War for the Web dot.bomb: My Days and Nights at an Internet Goliath The New New Thing: A Silicon Valley Story
Burn Rate: How I Survived the Gold Rush Years on the Internet Accidental Empires Revolution in The Valley
The Anatomy of Buzz: How to Create Word of Mouth Marketing Death March Secrets of Consulting: A Guide to Giving and Getting Advice Successfully
Rules For Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and Services Positioning: The Battle for Your Mind The Manager Pool: Patterns for Radical Leadership
Ben & Jerry's: The Inside Scoop : How Two Real Guys Built a Business with a Social Conscience and a Sense of Humor The 22 Immutable Laws of Marketing : Exposed and Explained by the World's Two The Goal
Critical Chain Microserfs The Product Marketing Handbook for Software
Slack: Getting Past Burnout, Busywork, and the Myth of Total Efficiency The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything The Business of Software: What Every Manager, Programmer, and Entrepreneur Must Know to Thrive and Survive in Good Times and Bad
A Random Walk Down Wall Street 21 Dog Years: A Cube Dweller's Tale Inside Intuit: How the Makers of Quicken Beat Microsoft and Revolutionized an Entire Industry
Direct from Dell: Strategies that Revolutionized an Industry Making the Technical Sale Selling Air
Crossing the Chasm Four Days with Dr. Deming: A Strategy for Modern Methods of Management Amazonia
The PayPal Wars; Battles with eBay, the Media, the Mafia, and the Rest of Planet Earth The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture The Tipping Point: How Little Things Can Make a Big Difference
The Fall of Advertising and the Rise of PR High St@kes, No Prisoners The E-Myth Revisited
The One Minute Manager Getting to Yes Essentials of Accounting
Influence Geeks: How Two Lost Boys Rode the Internet Out of Idaho The Portable MBA
The Little Red Book of Selling How to Win Friends and Influence People
This post was written by AjiNIMC aka Web Kotler at 6:40 pm under category Human R, Online Marketing(



3 Comments »

  1. Thats a huge list, I certainly need to go through few of these. Thanks for sharing.



    Raju on March 11, 2007 - 10:46 pm @ 10:46 pm

  2. thanx… gosh… i haven’t read any of them…..



    Rajesh on March 12, 2007 - 8:15 am @ 8:15 am

  3. Time to read few then Rajesh. You can start with the googlestory, it is really cool



    AjiNIMC on April 6, 2007 - 11:15 pm @ 11:15 pm

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