"I am webby and I think webby" - AjiNIMC aka Aji Issac Mathew - "I thought and I wrote".

 AjiNIMC logo - Aji Issac Mathew I am Aji Issac Mathew also known as AjiNIMC at various forums. I am webby and I think webby, being a part time blogger, this blog is a documentation of my experiences and my learning.
Blog Stats (06 June 2008): There are currently 306 posts and 1100 comments (and 397,307 spam comments), contained within 17 categories.		RSS for Aji Issac Mathew's blog 
  I am into professional Web Marketing services which includes Web marketing strategies, SEO/SEM, Content Designing, Web Designing for usability, conversion improvement and various other things. There are limited availability per month. We don't take too many clients but we make sure that all our clients get their share of success. I worked on in-house sites for over 5 years, now is the time to help others with my experience. I have a great team helping me achieve this. A very creative and experienced team. Contact aji.issac (at the rate) digitalavenues.com and get your share of success.  

 Home >

Instant Brands

Sep
10

I have started a wiki page for instant brand. I think in current web 2.0 is it a possibility. I will keep on developing the word. But someone deleted the page, I think they accept only pages which is about present not future. Anyways I was prepared for this so here is the starting article on Instant Brand.

What is it?
Instant brand is about web 2.0 and innovation. Web 2.0 is pushing innovation to become a brand in no time. Blogs, forums, wikis, diggs, bookmarks, orkuts are the channels for transmission. We have always associated Brand recognition as a long-term process but in this current Web 2.0 world an instant brand is also possible. “Word of mouth” was never so simple and mouth was never so open as it is today. One innovation (as information, news) can spread with a speed no one can imagine.

Is instant a proper word?
When I say instant it is very much comparative. It takes comparatively very less time with normal Brand recognition.

What is making this possible?
It has to be blogosphere, orkuts, wikis, diggs, forums which in itself is viral. It can spread a brand (individuals, companies, products, sites) with lightening speed. In other words web 2.0 is making it possible.

Will it last long?
Yes it will last if the strategies are made properly. According to web 2.0 the community and platform is the power. With the propagation of the innovation (as news, information) can be backed with a retention plan creating active nodes within the market matrix.

Some examples
I think web 2.0 is still in its early stage of growth or development so instant branding is still to gain some more speed. But look at the following traffico meter and the growth.


Look at the instant steep growth and its followed reorganization. Also look at


The initial growth and then the constant growth says that it was recognized as a brand instantly and due to its quality it grown stronger as a brand.

It can also be done being under a brand. Google’s recent Image labeler is a good example. It can also be developed as a different brand instantly. It is taking the advantage of existing Google brand for recognition.

This post was written by AjiNIMC aka Web Kotler at 8:12 pm under category Online Marketing(



2 Comments »

  1. Nice explanation with graph . If this post will be published after 4 years then people recognize it.



    ravi on September 11, 2006 - 1:49 pm @ 1:49 pm

  2. Yes, I think some parts of the world understands it but India still needs to understand web 2.0 powers.



    AjiNIMC on September 11, 2006 - 2:05 pm @ 2:05 pm

RSS feed for comments on this post · TrackBack URI

Share your thoughts

You are visitor number