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Stefan Engeseth launches Detective Marketing ver 4

Jul
2

Stefan Engeseth (one of Europe’s most creative business thinkers and a top-ranked speaker but I know him as a marketing blogger with some great post) launches Detective marketing fourth edition titled “The book that best-selling business writers read”.

This book talks about creativity, brand living and many more detective marketing concepts. I will write few lines about this era creativity before giving you the link to free download (Yes, the book is available for free :) ).

  • Creativity can be distributive. Imagine a new Monalisa painting done by 100 painters, thats the world we live in. There are many examples of this. We call it crowdsourcing, many average crowd vs experts.
  • Creativity is incremental. People don’t like perfection, they like incremental creation where they can be a part of (Stefan says, “invite you customers to participate in projects at early stage.“).
  • Value of diversification in creativity. Stefan says, “mix people in meetings, hire different talents“.
  • Be dumb - Read the post Marketers should be dumber than customer, Stefan gives a simpler way out, “Involve a person from street in your meeting“.

Let the guru himself explain the rest.
Download detective marketing

Download at http://blog.detectivemarketing.com/D-M_Freebook.pdf. Wishing him all the very best with the new edition.

This post was written by AjiNIMC aka Web Kotler at 1:12 pm under category Online Marketing(



6 Comments »

  1. Dear Aji, Thanks for spreading the word. Here is some more information about the book:
    In today’s highly competitive business world, people are looking for a new creative edge. Based on the reader’s own creativity, this book can help you find that edge. The book has been called “The book that best-selling business writers read” and has more than 300,000 readers worldwide (Internet download and books). Three editions have sold out for one simple reason: YOU! If you like it and spread the word, there will soon be a fifth edition.



    Stefan Engeseth on July 2, 2007 - 1:33 pm @ 1:33 pm

  2. Thanks Stefan for the comments. I am sure it will soon have the 10th edition. Keep in touch.



    AjiNIMC on July 2, 2007 - 1:59 pm @ 1:59 pm

  3. I hope I will meet you before the 10th edition.



    Stefan Engeseth on July 2, 2007 - 2:01 pm @ 2:01 pm

  4. me too hoping for that :).



    AjiNIMC on July 2, 2007 - 3:17 pm @ 3:17 pm

  5. [...] 17 July: It spreads: New Zeeland, France, India, Sweden (1, 2), where will it spread [...]



    Detective Marketing » Blog Archive » June 2007 on July 27, 2007 - 3:34 am @ 3:34 am

  6. [...] /D-M_Freebook.pdf Update 17 July: It spreads: New Zeeland, France, India, Sweden (1, 2), where will it spread [...]



    Stefan Engeseth one of Europe´s most creative business thinkers and a top ranked speaker » Free download of my book! Fasten seatbelts before reading it! on August 28, 2007 - 11:36 am @ 11:36 am

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